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1 брошюра рекламная
promotional brochure -
2 рекламная брошюра
1) Economy: advertising printing, promotional booklet, promotional brochure2) Polygraphy: advertising booklet3) Advertising: advertising brochure, advertising pamphlet4) Makarov: advertising folder (несшитая) -
3 criar niños
(n.) = rear + children, raise + children, child rearingEx. The housewife cleaning her house, shopping, cooking meals, rearing her children and washing and ironing is undoubtedly working just as much as is her husband on the car assembly line or in the insurance office.Ex. In a promotional brochure Junctionville is vaunted as 'an attractive city to live in and a nice place to raise children'.Ex. Those women who have chosen to take a career break for child rearing may need access to top-up training on returning to the profession.* * *(n.) = rear + children, raise + children, child rearingEx: The housewife cleaning her house, shopping, cooking meals, rearing her children and washing and ironing is undoubtedly working just as much as is her husband on the car assembly line or in the insurance office.
Ex: In a promotional brochure Junctionville is vaunted as 'an attractive city to live in and a nice place to raise children'.Ex: Those women who have chosen to take a career break for child rearing may need access to top-up training on returning to the profession. -
4 elogiar
v.to praise.Ella halaga a Ricardo She cajoles Richard.* * *1 to praise, eulogize* * *verb* * *VT to praise, eulogize ( liter)* * *verbo transitivo to praise* * *= applaud, praise, vaunt, eulogise [eulogize, -USA], compliment, acclaim, hail, commend, hold out as, laud, rave about, hold + Nombre + up for praise, rant and rave.Ex. I'd like to applaud a great deal of the work that she and SRRT, and also Mr Berman, have done in their criticism of LC subject headings.Ex. In spite of their protestations to the contrary, most bosses prefer subordinates whom they get along with, who cause them no anxiety, who quietly accept their decisions, who praise them.Ex. In a promotional brochure Junctionville is vaunted as 'an attractive city to live in and a nice place to raise children'.Ex. The business history or biography should not be seen as simply to entertain or eulogise, but as a tool which can be used discriminatingly for its more factual content.Ex. Most library users have not noticed AACR2's effects or do not care enough about them to compliment or complain.Ex. However, we must not forget the book which the critics acclaim and which also sells in goodly numbers.Ex. Originally the advent of on-line interactive searches was hailed by some as a boon to users who could henceforward conduct their own searches.Ex. As drill exercises in writing, the writing of book reviews has little to commend it.Ex. Community information services seem light years away from the kind of electronic wizardry that is held out as the brave new information world of tomorrow.Ex. Libraries are also lauded for providing other public services with economic benefits.Ex. Past delegates rave about how much they learn from colleagues in other fields.Ex. Politicians give us many reasons to worry, and I don't usually hold them up for public praise.Ex. I ordered a cake for my 1st grandson's baby shower and people just ranted and raved about how delicious the lemon and raspberry filling was.* * *verbo transitivo to praise* * *= applaud, praise, vaunt, eulogise [eulogize, -USA], compliment, acclaim, hail, commend, hold out as, laud, rave about, hold + Nombre + up for praise, rant and rave.Ex: I'd like to applaud a great deal of the work that she and SRRT, and also Mr Berman, have done in their criticism of LC subject headings.
Ex: In spite of their protestations to the contrary, most bosses prefer subordinates whom they get along with, who cause them no anxiety, who quietly accept their decisions, who praise them.Ex: In a promotional brochure Junctionville is vaunted as 'an attractive city to live in and a nice place to raise children'.Ex: The business history or biography should not be seen as simply to entertain or eulogise, but as a tool which can be used discriminatingly for its more factual content.Ex: Most library users have not noticed AACR2's effects or do not care enough about them to compliment or complain.Ex: However, we must not forget the book which the critics acclaim and which also sells in goodly numbers.Ex: Originally the advent of on-line interactive searches was hailed by some as a boon to users who could henceforward conduct their own searches.Ex: As drill exercises in writing, the writing of book reviews has little to commend it.Ex: Community information services seem light years away from the kind of electronic wizardry that is held out as the brave new information world of tomorrow.Ex: Libraries are also lauded for providing other public services with economic benefits.Ex: Past delegates rave about how much they learn from colleagues in other fields.Ex: Politicians give us many reasons to worry, and I don't usually hold them up for public praise.Ex: I ordered a cake for my 1st grandson's baby shower and people just ranted and raved about how delicious the lemon and raspberry filling was.* * *elogiar [A1 ]vtto praisemuy elogiada por la crítica highly praised by the criticssiempre está elogiando sus virtudes he's always singing her praises* * *
elogiar ( conjugate elogiar) verbo transitivo
to praise
elogiar verbo transitivo to praise
' elogiar' also found in these entries:
Spanish:
ensalzar
English:
commend
- eulogize
- praise
* * *elogiar vtto praise;elogiar a alguien por algo to praise sb for sth* * *v/t praise* * *elogiar vtencomiar: to praise* * *elogiar vb to praise -
5 Werbeprospekt
m advertising ( oder publicity) brochure* * *Wẹr|be|pros|pektmadvertising or publicity brochure* * *Wer·be·pros·pektm promotional brochure [or leaflet], advertising leaflet* * ** * *n.leaflet n.prospectus n.(§ pl.: prospectuses) -
6 рекламно-пропагандистская брошюра
Advertising: promotional brochureУниверсальный русско-английский словарь > рекламно-пропагандистская брошюра
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7 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
8 Reklamebroschüre
Reklamebroschüre
promotional brochure, leaflet -
9 Werbeprospekt
Wer·be·pros·pekt mpromotional brochure [or leaflet], advertising leaflet -
10 Werbeprospekt
n1. leaflet2. promotional brochure3. prospectus -
11 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
12 Werbeschrift
f prospectus, advertising brochure* * *die Werbeschriftadvertising leaflet* * *Wẹr|be|schriftfpublicity leaflet; (für Verbrauchsgüter) advertising leaflet* * *Wer·be·schriftf advertising [or publicity] leaflet, prospectus, flyer* * *Werbeschrift f prospectus, advertising brochure* * *f.advertising brochure n. -
13 Imagebroschüre
f promotional pamphlet* * *Ịmage|bro|schü|ref (ESP COMM)promotional pamphlet or brochure* * *Imagebroschüre f promotional pamphlet -
14 рекламный буклет
1) General subject: throwaway, promotional leaflet2) Economy: advertising printing3) Jargon: three-sheet4) Advertising: advertising booklet, advertising brochure, depliant (сложенный в 2, 3 раза рекламный лист с фотографиями и информацией о товарах и услугах)5) Business: brochure, publicity leaflet -
15 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
16 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside.
См. также в других словарях:
brochure — brochure, pamphlet The two words used to be more or less synonymous, but have gone separate ways: a brochure is a glossy leaflet used in advertising, whereas a pamphlet is a small unbound printed booklet, normally meant to be informative rather… … Modern English usage
promotional — promotion pro‧mo‧tion [prəˈməʊʆn ǁ ˈmoʊ ] noun [countable, uncountable] also sales promotion MARKETING an activity such as special advertisements or free gifts intended to sell a product or service: • ABC has announced a joint promotion with… … Financial and business terms
brochure — noun ADJECTIVE ▪ colour/color, full colour/full color, glossy ▪ illustrated ▪ Send for our illustrated brochure. ▪ holiday (BrE), hotel … Collocations dictionary
promotional — adj. Promotional is used with these nouns: ↑blitz, ↑brochure, ↑campaign, ↑copy, ↑leaflet, ↑literature, ↑material, ↑message, ↑partnership, ↑product, ↑spot, ↑ … Collocations dictionary
brochure — noun /bɹoʊˈʃʊɚ,bɹoʊˈʃɝ/ A booklet of printed informational matter, like a pamphlet, often for promotional purposes … Wiktionary
pamphlet — brochure, pamphlet The two words used to be more or less synonymous, but have gone separate ways: a brochure is a glossy leaflet used in advertising, whereas a pamphlet is a small unbound printed booklet, normally meant to be informative rather… … Modern English usage
David Ward King — David Ward King, Inventor of the King Road Drag David Ward King (October 27, 1857 – February 9, 1920), a farmer who lived near Maitland, Missouri, was the inventor of the King road drag. His invention, which was the horse drawn forerunner of the… … Wikipedia
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The Apprentice (U.S. season 6) — Infobox Television The Apprentice season name = The Apprentice 6 first aired = January 7, 2007cite web | first= Steve | last= Rogers | coauthors= | title=NBC announces The Apprentice 6 won t premiere until January 2007 | date= 2006 05 15 |… … Wikipedia
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